PORTFOLIO

Htoo Htet Aung

htoohtetaung.com | 2025

Hello,

Htoo Htet Aung

Full Stack Digital Marketer

Call me Austin. I am an MBA candidate with 7 years of experience in digital marketing, branding, and business strategy. My expertise spans growth marketing, brand strategy, data-driven campaigns, and performance optimization across industries like FMCG, e-commerce, media & advertising, agencies, and technology.

I excel in B2B & B2C strategy, social media marketing, ad performance, and sales optimization, leveraging analytics to drive results. My experience includes crafting high-impact campaigns, building brand equity, and scaling businesses—always turning ideas into measurable success.

Htoo Htet Aung - Full Stack Digital Marketer

Experience

LNW Asia - Head of Digital

(2024 Mar - Present) | Full Time | Phnom Penh

Plan and execute buying strategies across channels, such as Meta Ads, PPC, SEM & programmatic ads. Manage marketing budget and allocate resources to achieve business goals.

Brand Diary - Account Project Manager

(2024 Dec - Present) | Remote Freelance | Bangkok

Manage client relationships, ensuring smooth communication and long-term success. Lead project execution, coordinating between teams and workflows.

Monnect - Digital Marketing Manager

(2024 Dec - Present) | Remote Part Time | Yangon

Design and implement marketing strategies to align with company goals. Oversee the creation and distribution engaging content various platforms. Lead social media strategy, including content planning, and audience community engagement.

BMG - Key Account Manager

(Jan 2019 - July 2023) - Full Time | Yangon

Lead and manage key client accounts, ensuring long-term success and growth. Build strong relationships with clients, understanding their goals and challenges. Develop strategic plans to improve campaign performance and ROI.

BMG - Key Account Executive

(Jun 2018 - Jan 2019) - Full Time | Yangon

Manage client accounts, ensuring smooth communication and long-term success. Act as the main point of contact between clients and internal teams. Oversee campaign execution, ensuring projects meet deadlines.

Self Employed - Digital Marketing Consultant

(2018 Jun - July 2023) | Remote Freelance

Developed comprehensive digital marketing strategies for diverse clients, enhancing brand visibility, and achieving marketing goals. Optimized websites for higher search engine rankings and executed successful pay-per-click campaigns, significantly increasing organic and paid traffic.

Education

European Internation University

MBA in Sale & Marketing (2024-Present)

East Yangon University

2014-2018 (History)

Strategy First University

Diploma in Marketing Management (2014)

National Management Degree College

Certified in Information Technology (2014-2015)

HubSpot Academy

Certified in Social Media Marketing, Digital Marketing, SEO

SME Institue

Certified in Digital Skills

7+ more in here

Skills & Tools

Skills

All Marketing Strategy Ads & Growth Analytics Insight Branding & Social Media Marketing Code Monetization & Payouts Campaign Management Social Media Strategy SEO/SEM

Tools

Google Analytics Google Trends Google Search Console

Marketing Strategy

  • Google Analytics
  • Google Trends
  • Google Search Console
Meta Ads Google Ads TikTok Ads LinkedIn Ads

Ads & Growth

  • Meta Ads
  • Google Ads
  • TikTok Ads
  • LinkedIn Ads
Google Analytics Klearmap Sprout Social

Analytics Insight

  • Google Analytics
  • Klearmap
  • Sprout Social
Adobe Creative Suite Trello Slack Canva

Branding & Social Media Marketing

  • Adobe Creative Suite
  • Trello
  • Slack
  • Canva
HTML CSS JavaScript GitHub

Code

  • HTML
  • CSS
  • JavaScript
  • GitHub
AdSense Meta Payout TikTok Payout YouTube

Monetization & Payouts

  • AdSense
  • Meta Payout
  • TikTok Payout
  • YouTube

SEO Projects

SEO Project #1 - Locofast

Locofast is a top AI-driven platform for supply chain and logistics solutions. It is known for low-cost pricing, fast deliveries, and an automated tracking system.

Role as SEO & Content Specialists

  • Wrote SEO-optimized content (blogs, product descriptions, landing pages)
  • Did keyword research to increase organic traffic
  • Tracked performance using Google Analytics & Search Console
  • Analyzed competitors to help LocoFast grow

Results

  • 40% more organic traffic in 6 months
  • 150+ keywords ranked in Top 3 on Google
  • 20% lower bounce rate (more people stayed on the site)

Project Timeline: 6 Months (2024 Mar - 2024 August)

Client Website: www.locofast.com

SEO Project #2 - GGEAR

GGEAR is a leading tech and gaming brand in Cambodia, selling high-quality gadgets, gaming gear, and electronics.

Role as SEO & Media Buyer

  • Improved website ranking on Google for keywords like "best gaming mouse in Cambodia" and "affordable laptops Phnom Penh."
  • Fixed technical SEO issues (site speed, mobile-friendly design)
  • Wrote product descriptions and blogs with SEO-friendly keywords
  • Ran Facebook & Google Ads to increase sales
  • Targeted gamers, tech lovers, and students in Cambodia
  • Tested different ad designs and budgets to find the best results

Results

  • +35% organic traffic in 4 months
  • Top 3 rankings for 10+ key product search terms
  • 20% lower cost per sale from ads after optimization

Project Timeline: 8 Months (2024 Mar - 2024 Nov)

Client Website: www.ggear.com.kh

SEO Project #3 - Opinion Leaders Media

Opinion Leaders Media is a digital media company specializing in daily news, international news, and local article blog.

Role as Project Manager & Media Buyer

  • Led website redesign for better user experience and faster loading
  • Coordinated between designers, developers, and content teams
  • Set up analytics (Google Analytics, Hotjar) to track performance
  • Managed Facebook ad campaigns for client promotions
  • Targeted specific audiences
  • Optimized budgets to get more clicks at lower costs

Results

  • Website traffic grew by 50% after redesign
  • Ad campaigns got 30% more leads with same budget
  • Pages loaded 2x faster after technical improvements

Project Timeline: Still Now

Client Website: www.opinionleadersmedia.com

Social Media Clients

With hands-on experience managing social media for 80+ satisfied clients, I specialize in creating high-performing campaigns that deliver real results. My expertise includes strategic ad buying, engaging content creation, and data-driven optimization across Facebook, Instagram, and other platforms. I've successfully helped businesses increase their online visibility, drive quality traffic, and boost conversions through tailored social media solutions. From SMEs to established brands, I adapt my approach to each client's unique needs and goals.

Client Feedback

"Result-driven and advanced setup for ads tools is what he specializes in."

Ko Phyo Account Director | Brand Diary

"A skilled social media marketer who excels at strategy and engagement."

Aung Chan Min Managing Director | Golden KBC Empire Construction Co.,Ltd.

"Highly professional and cooperative, always delivers high-quality work."

Nang Hein Kham HR Manager | Monnect

"An excellent communicator who builds strong client relationships, approaches work with enthusiasm."

Ye Lin Naing Founder | Brand Diary

"A highly skilled professional with exceptional expertise in media buying and project management, consistently delivering strategic results and driving success."

Thawtar Win Pyae Sone Head of Media | Monnect

"I was particularly impressed with this digital marketer's social media skills. He create engaging content and managed our social media presence with expertise, resulting in significant follower growth and increased brand awareness."

Chan Myae Win Founder | Charm In Studio

Notable Projects

Digital, Ads and Campaign Marketing

Digital Marketing Creative Campaign Strategy & Planning Ads Management Social Media & Strategy

Digital Marketing Strategy

Led a project with 472.7% growth, 240% engagement, & 30k organic reach

Performance Management

Optimize the campaign using analytics tools & influencer marketing for measurable results.

Campaign Strategy

Executed data-driven campaigns, maximizing audience engagement & conversions.

Meta Ads & Campaign

Applied advanced audience segmentation to boost ad performance & ROI.

Business And Growth Strategy

Growth Strategy Affiliate Marketing Creativie Campaign Retention Management CRM Management

Growth Marketing Strategy

Achieved 80%+ retention & reduced churn by 0.2% with targeted email & gamification strategies

CRM & Retention Strategy

Boosted user acquisition by 5% QoQ with CRM-driven campaign for 100+ partners

Affiliate & Tactical Marketing

Streamlined affiliate onboarding, driving measurable growth & engagement for CIS

Marketing Analytics

Leveraged A/B testing & data analysis to refine campaigns, boosting revenue & efficiency.

Social Media And Brand Strategy

Social Media & Strategy Creative Campaign Brand Management

Social Media Strategy

Boosted platform engagement by 8% & grew followers by 15K+ through data-driven strategies

Brand Awareness & Conversion Strategy

Drove 1.4M+ organic reach & 10% impression growth for 10+ brands via 360 campaigns

Brand Management

Managed 5 UGC creators, sold 350+ SKUs, and strengthened brand loyalty

Marketing Campaign

Optimized campaigns with real-time analytics, supporting 5 ad-hoc projects for max ROI.

Media Buying & Ads Optimization

Media Buying & Strategy Performance Campaigns Ads Optimization

Media Buying Strategy

Increased ad efficiency by 20% & reduced CPA by 15% through targeted media placements

ROI & Conversion Optimization

Achieved 2M+ impressions & 12% CTR growth for 10+ clients using data-driven ad strategies

Ads Optimization

Managed 10+ ad accounts, optimized 200+ campaigns, and maximized budget efficiency

Performance Campaigns

Leveraged real-time analytics to refine targeting, resulting in 25% higher ROAS for key projects.

Personal Projects

Project Management & Strategy Website Development Technical Leadership

Project Management & Strategy

Led cross-functional teams to deliver 5+ new websites on time, improving client satisfaction by 30%

Website Development & Optimization

Streamlined development workflows, reducing project timelines by 25% ensuring technical excellence

Technical Leadership & Guidance

Provided technical oversight and mentorship to 8+ developers, ensuring adherence to best practices

SEO & SEM/PPC

SEO & SEM Strategy Search Engine Marketing Performance Optimization

SEO Strategy & Implementation

Improved organic rankings by 40%+ for 15+ websites through comprehensive keyword research, technical SEO audits, and on-page/off-page optimization

SEM/PPC Campaign Management

Reduced client CPA by 25% while increasing conversions by 30% through targeted Google Ads strategies and A/B testing

Keyword Research & Optimization

Conducted deep keyword analysis, boosting high-intent traffic by 50% for competitive niches

Technical & Local SEO

Fixed critical crawl errors for 10+ sites and enhanced local search visibility, resulting in 3x more map-based leads